Meridian Berhad aspiration of MTC (Malaysia Tourism City) project is to increase the arrival of tourists and prolong the overnight stay. With MTC, target is to increase another 2 million tourist arrivals and another additional 1.5 Million overnight stay tourists in Melaka thereby creating a multiplier effect on tourist receipt up to an additional RM5bil per annum. To make MTC a success, there is a need to “create an economy” within the development itself tourism city’s sustainability. The weekend market, together with the first Hasbro theme park and a branded adventure park will form the first phase of MTC 622.13 acres development which is based on four pillars: mass tourism, medical tourism, edu-tourism and eco-tourism. The project is planned to be developed over three phases, with the first phase planned for completion within the next three years. Meridian Berhad will work closely with low-cost carrier AirAsia; the Malaysian Association of Tour and Travel Agents (Matta); to make sure they achieve the 2 million tourist footfall to MTC.